Android Instant Apps close the gap between mobile apps and the mobile web. Google announced Instant Apps at I/O 2016 as a way to access content and features within mobile apps without installation. But this new technology threatens the future of the mobile web itself.
Mobile apps and the mobile web have offered totally different user experiences up to now. Content in the form of web pages has been easy to access on the mobile web. But content within mobile apps has been difficult to deliver from Google Search and other websites.