Android Instant Apps gives access to mobile apps without installation.

Could Android Instant Apps Replace the Mobile Web?

Brendon Boshell
By: Brendon Boshell
March 10, 2017

Android Instant Apps close the gap between mobile apps and the mobile web. Google announced Instant Apps at I/O 2016 as a way to access content and features within mobile apps without installation. But this new technology threatens the future of the mobile web itself.

Mobile apps and the mobile web have offered totally different user experiences up to now. Content in the form of web pages has been easy to access on the mobile web. But content within mobile apps has been difficult to deliver from Google Search and other websites.

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Calculation of ARPDAU depends on the timezone.

Is It Time to Stop Using ARPDAU to Measure Mobile App Revenue?

Brendon Boshell
By: Brendon Boshell
March 1, 2017

Average Revenue Per Daily Active User (ARPDAU) is an industry-standard metric that tracks a mobile game’s monetization performance. It tells a mobile app developer or marketer how well a freemium mobile game converts its players into cash.

On the face of it, it looks like a simple metric to interpret. The calculation is simple. An app developer simply totals the revenue between 00:00 and 23:59 and divides it by the number of unique users in that same time period.

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Compare average mobile app file size.

Average App File Size: Data for Android and iOS Mobile Apps

Brendon Boshell
By: Brendon Boshell
February 21, 2017

The average app file size is now 38MB for iOS mobile apps and 15MB for Android mobile apps. In this blog post, we explore how average file sizes vary between mobile app categories. With this knowledge, you can benchmark your mobile app against others to ensure your mobile app’s file size falls within norms.

Mobile app file size is important. If your mobile app is too large, it may be difficult or expensive for users to download. A lengthy ‘time to first play’ could turn users off before they even experience your mobile app. And a user’s device may have an extremely small amount of disk space. These problems compound if the developing world is part of your target market.

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Dynamic pricing algorithms use machine learning to optimize prices.

How Dynamic Pricing Uses Machine Learning to Increase Revenue

Brendon Boshell
By: Brendon Boshell
February 15, 2017

Machine learning is the technology behind any sophisticated dynamic pricing algorithm. These algorithms make optimal pricing decisions in real time, helping a business increase revenues or profits. In the case of a freemium mobile app, a dynamic pricing algorithm sets optimal prices for in-app purchases to increase revenues and engage price-sensitive customers.

Dynamic pricing for mobile games and apps is a recent innovation. The majority of mobile apps are not using dynamic pricing algorithms today. Instead, they display fixed prices to their audience. An Indian user pays the same price as an American user and the price stays the same from day to day.

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Promotional pricing is an important consideration for user acquisition, conversion and retention.

Promotional Pricing in Freemium Mobile Apps: Time-Limited Offers

Brendon Boshell
By: Brendon Boshell
January 30, 2017

Promotional pricing is a strategy that app developers use to attract new users, convert free users into paying users and improve user retention. The most popular mobile games and apps use promotional pricing to grow a mobile app’s audience and revenue. Most commonly, developers use this strategy to discount in-app purchases or subscriptions.

App developers often use the phrase ‘acquisition, retention and monetization’ to describe their priorities. And it is useful to talk about promotional pricing in these terms, too. Because promotional pricing, although not the most important factor, can help solve these problems to some degree.

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