Sweet Pricing's free-to-play monetization guide looks at the commonest revenue strategies used by the largest mobile apps.

Free-to-Play Monetization: 4 Popular Ways to Monetize Mobile Apps

Brendon Boshell
By: Brendon Boshell
June 20, 2016

Mobile app publishers rely on a variety of strategies to generate revenue from their apps. We’ve looked at how the most popular freemium apps generate revenue to create this free-to-play monetization guide.

Paid apps generated the majority of app revenue just a few years ago. But, free-to-play apps are becoming increasingly popular with both app publishers and users. They are free to download and use, making money from other sources such as in-app purchases.

Because of the trends in mobile app monetization, you need to be confident in how you monetize your freemium apps. Sweet Pricing has looked at how the largest app publishers monetize their free-to-play apps, and we have collected our findings into this blog post. Of course, every app is different and some free-to-play monetization strategies might not be suitable for your app. But, we hope this guide serves as a useful reference as you look to monetize your app.

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Cross-Platform Pricing Consistency ensures that users see the same prices between devices.

Cross-Platform Pricing: Consistent Prices on Android, iOS and the Web

Brendon Boshell
By: Brendon Boshell
June 13, 2016

App users should see the same prices every time they use your app. Sweet Pricing ensures cross-platform pricing consistency if you provide unique user IDs.

It is not uncommon for people to use the same apps across multiple devices, and even across different platforms. Users might use your app on an Android mobile phone, an iPad tablet and even Facebook or the web.

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5 popular apps provide discounts of up to 45%

Virtual Currency Bundles: Discount Incentives of Popular Mobile Games

Brendon Boshell
By: Brendon Boshell
May 27, 2016

Mobile games discount their large virtual currency bundles to encourage gamers to spend more in-app. In this blog post, we look at the discount models of popular mobile games.

An in-app virtual currency is a common monetization technique in mobile games and presents a good way to boost app revenue, while remaining a crucial part of gameplay experience.

Most apps using virtual currencies allow gamers to buy ‘coins’, ‘gold’ or ‘candies’ in various bundle sizes. These different bundle sizes perhaps cater to different types of gamer. But they also allow the app publisher to provide discount incentives for gamers to spend more on in-app purchases.

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What is App Optimization?

App Optimization: What is App Store Optimization & In-App Optimization?

Brendon Boshell
By: Brendon Boshell
March 21, 2016

App optimization is the process of testing new ideas, measuring results and improving your mobile app. It can improve downloads, revenue and engagement.

App optimization tools can improve the in-app experience, which is an important ingredient of a successful app. That’s why many of the top app publishers run frequent A/B tests and experiments.

But, you can also use these tools to measure the impact that price changes have on peoples’ purchasing behavior. This is critical information for making an app that is not only engaging, but also profitable.

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