Mobile app publishers rely on a variety of strategies to generate revenue from their apps. We’ve looked at how the most popular freemium apps generate revenue to create this free-to-play monetization guide.
Paid apps generated the majority of app revenue just a few years ago. But, free-to-play apps are becoming increasingly popular with both app publishers and users. They are free to download and use, making money from other sources such as in-app purchases.
Because of the trends in mobile app monetization, you need to be confident in how you monetize your freemium apps. Sweet Pricing has looked at how the largest app publishers monetize their free-to-play apps, and we have collected our findings into this blog post. Of course, every app is different and some free-to-play monetization strategies might not be suitable for your app. But, we hope this guide serves as a useful reference as you look to monetize your app.