With the introduction of segmented pricing and enriched metrics in Sweet Pricing 1.2, it became possible to tailor prices to users based a measure of mobile user engagement. With Sweet Pricing, you are able to define pricing rules to offer discounts to your app’s unengaged users, for example. This pricing strategy can help you boost app revenue.
Mobile app publishers rely on a variety of strategies to generate revenue from their apps. We’ve looked at how the most popular freemium apps generate revenue to create this free-to-play monetization guide.
Paid apps generated the majority of app revenue just a few years ago. But, free-to-play apps are becoming increasingly popular with both app publishers and users. They are free to download and use, making money from other sources such as in-app purchases.
App optimization is the process of testing new ideas, measuring results and improving your mobile app. It can improve downloads, revenue and engagement.
App optimization tools can improve the in-app experience, which is an important ingredient of a successful app. That’s why many of the top app publishers run frequent A/B tests and experiments.
But, you can also use these tools to measure the impact that price changes have on peoples’ purchasing behavior. This is critical information for making an app that is not only engaging, but also profitable.