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Mobile app publishers can use in-app subscriptions as an alternative to paid apps an in-app purchases.

In-App Subscriptions: Why App Publishers Should Use Subscriptions

Brendon Boshell
By: Brendon Boshell
September 6, 2016

Using in-app subscriptions to monetize your mobile app can be extremely profitable. Although few app publishers are using subscriptions, you should seriously consider the monetization technique as an alternative to paid apps and in-app purchases.

Our recent app monetization survey shows that just 5% of popular mobile apps are using in-app subscriptions. The remainder show advertising, sell in-app content or do not monetize at all.

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Psychological Pricing

Psychological Pricing: Should Apps Sell In-App Content at 99¢ or $1?

Brendon Boshell
By: Brendon Boshell
September 1, 2016

Psychological pricing is extremely common in the world of retail. But should mobile apps use psychological pricing to price in-app purchases? Do in-app purchases priced at $0.99 sell more than in-app purchases priced at $1.00? It’s a question worth asking, since the right answer could give your mobile app a small boost in revenue.

There are a number of types of psychological pricing that could be relevant to your in-app purchases. In this blog post, we’ll look at two psychological pricing techniques. The first technique, charm pricing, uses prices ending with 99 or 95. And the second technique, price anchoring, shows higher prices or other products to make a price more favorable.

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Sweet Pricing has studied 40 mobile apps to analyze the most common app monetization strategies.

App Monetization: 7 Stats From a Study of Popular Mobile Apps

Brendon Boshell
By: Brendon Boshell
July 25, 2016

Mobile app publishers have a number of app monetization tools at their disposal. Although a few app publishers still use the pay-to-download model, the freemium model has come to dominate the mobile app world. With the freemium model, an app uses advertising, in-app purchases or subscriptions to generate revenue.

One of the best ways to understand the world of app monetization is to study how the largest app publishers make money today. In this blog post, we’ll look at 7 statistics that give us insight into app monetization.

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Sweet Pricing's free-to-play monetization guide looks at the commonest revenue strategies used by the largest mobile apps.

Free-to-Play Monetization: 4 Popular Ways to Monetize Mobile Apps

Brendon Boshell
By: Brendon Boshell
June 20, 2016

Mobile app publishers rely on a variety of strategies to generate revenue from their apps. We’ve looked at how the most popular freemium apps generate revenue to create this free-to-play monetization guide.

Paid apps generated the majority of app revenue just a few years ago. But, free-to-play apps are becoming increasingly popular with both app publishers and users. They are free to download and use, making money from other sources such as in-app purchases.

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What is App Optimization?

App Optimization: What is App Store Optimization & In-App Optimization?

Brendon Boshell
By: Brendon Boshell
March 21, 2016

App optimization is the process of testing new ideas, measuring results and improving your mobile app. It can improve downloads, revenue and engagement.

App optimization tools can improve the in-app experience, which is an important ingredient of a successful app. That’s why many of the top app publishers run frequent A/B tests and experiments.

But, you can also use these tools to measure the impact that price changes have on peoples’ purchasing behavior. This is critical information for making an app that is not only engaging, but also profitable.

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