Sweet Pricing's free-to-play monetization guide looks at the commonest revenue strategies used by the largest mobile apps.

Free-to-Play Monetization: 4 Popular Ways to Monetize Mobile Apps

Brendon Boshell
By: Brendon Boshell
June 20, 2016

Mobile app publishers rely on a variety of strategies to generate revenue from their apps. We’ve looked at how the most popular freemium apps generate revenue to create this free-to-play monetization guide.

Paid apps generated the majority of app revenue just a few years ago. But, free-to-play apps are becoming increasingly popular with both app publishers and users. They are free to download and use, making money from other sources such as in-app purchases.

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What is App Optimization?

App Optimization: What is App Store Optimization & In-App Optimization?

Brendon Boshell
By: Brendon Boshell
March 21, 2016

App optimization is the process of testing new ideas, measuring results and improving your mobile app. It can improve downloads, revenue and engagement.

App optimization tools can improve the in-app experience, which is an important ingredient of a successful app. That’s why many of the top app publishers run frequent A/B tests and experiments.

But, you can also use these tools to measure the impact that price changes have on peoples’ purchasing behavior. This is critical information for making an app that is not only engaging, but also profitable.

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