Promotional pricing is a strategy that app developers use to attract new users, convert free users into paying users and improve user retention. The most popular mobile games and apps use promotional pricing to grow a mobile app’s audience and revenue. Most commonly, developers use this strategy to discount in-app purchases or subscriptions.
App developers often use the phrase ‘acquisition, retention and monetization’ to describe their priorities. And it is useful to talk about promotional pricing in these terms, too. Because promotional pricing, although not the most important factor, can help solve these problems to some degree.