Most mobile apps today use static pricing. Prices are hardcoded into a mobile app and rarely change. But with freemium mobile apps taking a data-driven approach to improve monetization metrics, app developers are looking at ‘pricing as a service’ solutions like Sweet Pricing to increase revenue and engage price-sensitive users.
Traditional consumer businesses, including many store-based retailers, have previously thought of pricing as more of an art than a science. The lack of data has made it difficult to understand consumer purchasing behavior and even more difficult to create actionable insights in terms of pricing.