With the huge surge in mobile phone usage worldwide, the way people use their mobile phones day-to-day is changing. More than ever, casual gamers are turning to mobile games to provide entertainment. Similar to the shift from web to mobile for information, gamers are turning from other forms of play to mobile gaming.
Mobile games have come a long way, too. It is pleasantly surprising to see how gameplay has progressed to become more immersive and detailed. Perhaps most interesting, though, is the change in monetization. There has been a shift from pay-per-copy to a model driven by in-app purchases.