When I first started Sweet Pricing last year, I thought that getting initial traction would be easy. I had spoken to many hundreds of app developers and there was a clear market need for a dynamic pricing SDK. It seemed all I needed to do was build that tool, work through my database of 55,000 app developers and get them live.
But, as with any new product, app developers had some concerns. Few app developers are willing to be the first to try a new solution, particularly when it requires some implementation effort on their side. It was, and still is, my job to address those concerns.