The following is a guest post by Nataliia Kharchenko. Nataliia is a technical writer at Cleveroad, a web and app development company in Ukraine that successfully implements various projects of any complexity. The main goal of the company is to provide clients with quality and exceptional software. Find out more about guest posts.
The modern consumer market is extremely competitive. Now it is not only the idea of your mobile app that matters but the community which you build around your product and your brand. The majority of the world’s largest brands have already applied this approach and proved that this direction brings not only higher revenue but can also guarantee a longer life in the market. But first things first.