Compare average mobile app file size.

Average App File Size: Data for Android and iOS Mobile Apps

Brendon Boshell
By: Brendon Boshell
February 21, 2017

The average app file size is now 38MB for iOS mobile apps and 15MB for Android mobile apps. In this blog post, we explore how average file sizes vary between mobile app categories. With this knowledge, you can benchmark your mobile app against others to ensure your mobile app’s file size falls within norms.

Mobile app file size is important. If your mobile app is too large, it may be difficult or expensive for users to download. A lengthy ‘time to first play’ could turn users off before they even experience your mobile app. And a user’s device may have an extremely small amount of disk space. These problems compound if the developing world is part of your target market.

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Dynamic pricing algorithms use machine learning to optimize prices.

How Dynamic Pricing Uses Machine Learning to Increase Revenue

Brendon Boshell
By: Brendon Boshell
February 15, 2017

Machine learning is the technology behind any sophisticated dynamic pricing algorithm. These algorithms make optimal pricing decisions in real time, helping a business increase revenues or profits. In the case of a freemium mobile app, a dynamic pricing algorithm sets optimal prices for in-app purchases to increase revenues and engage price-sensitive customers.

Dynamic pricing for mobile games and apps is a recent innovation. The majority of mobile apps are not using dynamic pricing algorithms today. Instead, they display fixed prices to their audience. An Indian user pays the same price as an American user and the price stays the same from day to day.

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Promotional pricing is an important consideration for user acquisition, conversion and retention.

Promotional Pricing in Freemium Mobile Apps: Time-Limited Offers

Brendon Boshell
By: Brendon Boshell
January 30, 2017

Promotional pricing is a strategy that app developers use to attract new users, convert free users into paying users and improve user retention. The most popular mobile games and apps use promotional pricing to grow a mobile app’s audience and revenue. Most commonly, developers use this strategy to discount in-app purchases or subscriptions.

App developers often use the phrase ‘acquisition, retention and monetization’ to describe their priorities. And it is useful to talk about promotional pricing in these terms, too. Because promotional pricing, although not the most important factor, can help solve these problems to some degree.

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Monetization of freemium mobile apps is increasingly important.

The App Store Gold Rush: Why Monetization Is More Important Today

Brendon Boshell
By: Brendon Boshell
January 23, 2017

In 2008, Steve Demeter claimed the App Store was suffering from market oversaturation. At the time, there were 6,000 apps available and mobile app developers were moving quickly to take advantage of the App Store gold rush.

Despite Steve’s claim, those early days of the App Store proved to be the route to riches for many developers building for the new platform. Most apps were pay-to-download and monetization was simple.

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App Store price changes a result of Brexit.

App Store and Brexit: Why Developers Need Control of Price Changes

Brendon Boshell
By: Brendon Boshell
January 20, 2017

On Tuesday, Apple announced that they were updating the prices of apps and in-app purchases on the App Store. If developers choose to take no action, the content and subscriptions they sell in-app will automatically increase or decrease in price. And that may have a material impact on users’ purchasing behavior, for better or for worse.

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